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Marketing
Marketing
Imagine how much easier it would be if you could feel reassured that your organisation is being presented and marketed to the best of its ability through your sustainable journey.
We deliver thought-provoking marketing that engages the heart, motivates the head and generates positive action.
Detailed below are our Three Steps. Each Step has been designed to support your business along your sustainable journey, enabling you to pick and choose what marketing support you need. For example, if you have everything in Step One, but need help with Steps Two and Three, then great!
EUDAIMONIA can support you no matter where you and your business are in the sustainable journey.
STEP ONE
STEP ONE
This is for organisations with no marketing strategy or in early development stages.
We can work with you to:
Build the Mission and Vision Statements.
Support the creation of Strategic Objectives for the future direction of the business.
Identify the Goals that allow the business to achieve those results.
Develop a Positioning Strategy (we like to use the 5C analysis - company, customers, competitors, collaborators and climate - because it complements the B Corp Assessment process, reinforces the importance of collaboration and helps keep sustainable and ethical practices at the forefront of your strategy planning).
STEP TWO
STEP TWO
This is for organisations with a marketing strategy that want to develop a marketing plan.
We can work with you to:
Create a Brand Identity with your Vision, Mission, Values, Personality and Voice.
Identify your Target Audiences - we use the plural here because every business has more than one audience, even if they don't realise it.
Set out your Marketing Goals, ensuring they are measurable, trackable and sustainable.
Help with Budgets
Produce a Marketing Plan
STEP THREE
STEP THREE
This is for organisations with a marketing plan who want help launching it.
We can work with you to:
Identify the best Marketing Strategies to support your Marketing Goals.
Create imaginative and engaging Marketing Content.
Launch and run the Marketing Campaigns.
Evaluate Results and realign where necessary.
Now, great marketing needs great communication. It's like peas and carrots. Need help with Communications?
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